The Persuaders (no, not those Persuaders)

While many may not know who these guys are, The Persuaders a design agency based in the Midlands who’ve done a slew of work for a variety of companies, including the BBC and (ironically) Digital Central, an Advantage West Midlands organisation who in turn produce their own content and sites.

The Persuaders did a CMS-based site for Digital Central, and I never realised this until I found my way to their almost without realising who they were! I thought it was highly ironic given that Digital Central is supposed to be able to do its own in-house web and content design (and indeed, they have, I’m working next year for a company whose entire online presence has just been bolstered by the rollout of a new ‘Digital’ site, complete with promotional tools and online retail facilities).

Makes you wonder why Digital Central didn’t just design their own site in-house… Anyways, the Persuaders site is a very fine piece of design, and makes an interesting few minutes of perusal just checking it out, seeing who they’ve designed material for – you might have actually engaged in some of their content without even realising it.

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